The first issue of Second Style magazine was published in April of 2006, here we are now…. April 2011. Five years is a feat for any magazine, virtual or real. We’ve been providing our audience with the latest trends in virtual clothing, accessories, furnishings, etc for as long as most Second Life users can remember. So it comes with great sadness for HeatherDawn and myself that we have to tell our faithful readers that we will be closing our doors.
I have personally been with the magazine for nearly two years now, and I have immensely enjoyed the opportunity to be a part of such a great project. The people I’ve had the opportunity to work with, the excitement of seeing each issue go to “print”, I’ve learned so much, and have grown so much through this experience. To say this goodbye is anything but heartbreaking would be a lie. I know HeatherDawn feels the same, probably for her the sentiment is doubled, or tripled because she has been with the magazine since the very beginning, and really this is her baby.
Unfortunately, all good things must come to an end. The downturn in the Second Life economy has been difficult to combat, and our resources have become too low to maintain the magazine any longer. We’ve discussed numerous options, cutting back here or there…but it wouldn’t be fair to anyone – - our staff, our readers, or our advertisers.
We are endlessly grateful to everyone for having supported Second Style over the years, and are so proud of the integrity our magazine has maintained throughout. Over the next few weeks we will be sharing here some of our April 2011 issue, which has not, and will not be released in the “magazine format”. We hope you all enjoy seeing the stories and editorials.
Thank you again for the endless support, and an amazing 5 years.













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