Business of Fashion

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Wearable Second Life

Saturday, August 25th, 2007

Update: Just wanted to show the in world version of this dress. (I couldn’t find it in my 60 second search through MadamG’s store, so she sent me a copy of the ad texture.) Pretty amazing, in my opinion.
I just came back from a fascinating panel about bringing Second Life clothing designs into the real [...]

Free prim skirt builder

Wednesday, June 6th, 2007

Jennyfur Peregrine posted a very nice article (including a SLurl and mini-tutorial) about making prim skirts with a free prim skirt rezzing device. There are commercial versions of this technology in world, but they typically cost thousands of Lindens. This is a free tool to help content creators build prim skirts quickly and [...]

Exclusive: LVMH coming soon to Second Life!

Sunday, April 1st, 2007

This is an April Fools Day prank :-) But it does have that authentic ring of “truthiness” to it. I have no idea if LVMH is coming to Second Life or if there will ever be “authorized” Louis Vuitton style handbags in world.
Hot on the heels of L’Oreal Paris coming to Second Life, [...]

Risen From the Ashes

Friday, February 23rd, 2007

Update [CT]: On the left is a real haute couture gown from the Spring/Summer ‘07 Paris show by Christian Lacroix. On the right is an interpretation of that gown design for Second Life by the amazing and fabulous Paper Couture fashion house. Compare the detailing on the real gown to the detailing on the Second [...]

Update 3: Last Call now open!

Thursday, February 8th, 2007

Update III [CT]: I just had to post this lil’ fashion treat. This is Ginny’s “Urban Cowboy” set, por femme (there’s also a version of this outfit available for the guys), and I decided why not be a little bit country and a whole lotta rock ‘n’ roll — so I added a cowboy hat [...]

Market Research Class, February 10, 2007, 1 pm SLT

Monday, February 5th, 2007

There was quite a controversy about a recent marketing research paper about fashion in Second Life published by RL marketing research firm Market Truths. Having read the full report contents — and this is something I need to write more about — I can say there are quite a bit of useful pieces [...]

Marketing survey: top women’s designers should raise prices

Thursday, January 18th, 2007

Blaze Columbia sent me a link to this story on SL Reuters about a recent marketing survey on women’s fashions in Second Life by Market Truths. There’s only 105 participants in the panel, so the results (in my opinion) deserve to be taken with a grain (or maybe a shaker) of salt. The survey [...]

Heavy Artilleri

Saturday, January 13th, 2007

A couple of weeks ago I ran into Artilleri’s Antonia Marat and she told me that she was planning on getting a bigger place for her shop. I think Antonia is a wonderfully crazy designer, who has totally a style of her own that puts a definite signature to all her clothes, so I was [...]

Open source viewer: what impact to content creators?

Monday, January 8th, 2007

I suspect the vast majority of readers will greet this announcement of the viewer source code availability with a shrug and a yawn, but for content creators, there must be an eerily similar feeling about this announcement as the recent CopyBot furor. If anything, this is perhaps worse in some senses because now instead [...]

Review Copy Policy?

Thursday, January 4th, 2007

On her blog, Sol Columbia of Luminosity posted her policy about providing review copies of things she’s created.
I will give away free review copies of any releases under three conditions:

A review copy is requested via instant message, email, or a message on this blog
You have credentials, i.e. you in some way review products or have [...]

Green Betty

Thursday, December 21st, 2006

Some stores just make shopping less about money than it is about fun. Not just wall of products, not just nice clothes. Antonia Marat’s home base, artilleri, has got to be one of the best examples of this. Her main store in Gama is a 1950s diner dream, complete with vintage prim gas pumps, and [...]

Stylish at Nyte

Wednesday, December 6th, 2006

The first outfit I’ve bought when entering SL, was a pin striped suit by Nyte Caligari. Even now I still love it and do wear it quite often. Nyte has always remained one of my favourite designers in SL. Her smart casual style is very appealing to me and the individual items are so easily [...]

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