Business of Fashion

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Technology and fashion?

Tuesday, December 4th, 2007

Are they more like peanut butter and chocolate, or water and oil? There was a panel about technology and fashion in Boston today to discuss the matter and included Linden Lab, MIT, Dolce & Gabbana and My Virtual Model. No Second Style staff members were present, but I was delighted to find that we made […]

Meet the author of “Entrepreneur’s Guide to Second Life” tomorrow

Saturday, November 17th, 2007

Daniel Terdiman (SL: GreeterDan Godel) just had his new book Entrepreneur’s Guide to Second Life published by Wiley. He’s going to be doing an in world book signing and Q&A session Sunday, November 18, 2007 (that’s tomorrow) at noon SLT at dAlliez (216, 39, 51).
Why should you care about this event? Daniel spends an […]

Measuring With Different Standards?

Wednesday, October 17th, 2007

OK, before I start, let me say that I usually avoid ranting on the blog. If I find something I don’t like, I will either not blog it, or talk to the creator of the item and offer feed back one on one. But what to do if the creator is a mere contractor and […]

Wearable Second Life

Saturday, August 25th, 2007

Update: Just wanted to show the in world version of this dress. (I couldn’t find it in my 60 second search through MadamG’s store, so she sent me a copy of the ad texture.) Pretty amazing, in my opinion.
I just came back from a fascinating panel about bringing Second Life clothing designs into the real […]

Free prim skirt builder

Wednesday, June 6th, 2007

Jennyfur Peregrine posted a very nice article (including a SLurl and mini-tutorial) about making prim skirts with a free prim skirt rezzing device. There are commercial versions of this technology in world, but they typically cost thousands of Lindens. This is a free tool to help content creators build prim skirts quickly and […]

Exclusive: LVMH coming soon to Second Life!

Sunday, April 1st, 2007

This is an April Fools Day prank :-) But it does have that authentic ring of “truthiness” to it. I have no idea if LVMH is coming to Second Life or if there will ever be “authorized” Louis Vuitton style handbags in world.
Hot on the heels of L’Oreal Paris coming to Second Life, […]

Risen From the Ashes

Friday, February 23rd, 2007

Update [CT]: On the left is a real haute couture gown from the Spring/Summer ‘07 Paris show by Christian Lacroix. On the right is an interpretation of that gown design for Second Life by the amazing and fabulous Paper Couture fashion house. Compare the detailing on the real gown to the detailing on the Second […]

Update 3: Last Call now open!

Thursday, February 8th, 2007

Update III [CT]: I just had to post this lil’ fashion treat. This is Ginny’s “Urban Cowboy” set, por femme (there’s also a version of this outfit available for the guys), and I decided why not be a little bit country and a whole lotta rock ‘n’ roll — so I added a cowboy hat […]

Market Research Class, February 10, 2007, 1 pm SLT

Monday, February 5th, 2007

There was quite a controversy about a recent marketing research paper about fashion in Second Life published by RL marketing research firm Market Truths. Having read the full report contents — and this is something I need to write more about — I can say there are quite a bit of useful pieces […]

Marketing survey: top women’s designers should raise prices

Thursday, January 18th, 2007

Blaze Columbia sent me a link to this story on SL Reuters about a recent marketing survey on women’s fashions in Second Life by Market Truths. There’s only 105 participants in the panel, so the results (in my opinion) deserve to be taken with a grain (or maybe a shaker) of salt. The survey […]

Heavy Artilleri

Saturday, January 13th, 2007

A couple of weeks ago I ran into Artilleri’s Antonia Marat and she told me that she was planning on getting a bigger place for her shop. I think Antonia is a wonderfully crazy designer, who has totally a style of her own that puts a definite signature to all her clothes, so I was […]

Open source viewer: what impact to content creators?

Monday, January 8th, 2007

I suspect the vast majority of readers will greet this announcement of the viewer source code availability with a shrug and a yawn, but for content creators, there must be an eerily similar feeling about this announcement as the recent CopyBot furor. If anything, this is perhaps worse in some senses because now instead […]

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