OCTOBER 31, 2008 — RUNWAY Magazine CEOs, Maggie Mahoney and Ocean Bates, are proud to announce the launch of a new business venture, RUNWAY Productions. This new subsidiary of the successful fashion magazine will produce fashion shows for designers, agencies and collectives of fashion designers within Second Life. The production company will act independently of the magazine.According to Ms. Mahoney, “RUNWAY Productions will afford even the newest designer in Second Life, the opportunity to show their designs on the catwalk. We have been successful producing our own shows through the magazine quarterly revues, and consulting on other shows held by agencies and it was a natural progression for us to start our own production company and offer these services to the fashion community.”
Well known SL top fashion model and marketing guru, Payton Heron, has agreed to head this new production company as its’ Creative Director. She will work with designers to ensure that their vision of how the designs are presented to the consumer is well executed. She will also play an integeral management role in all aspects of the production, from casting to set design to the choreography down the catwalk. In addition, Payton will also operate public relations and marketing for the production company, while continuing her modeling career.
“I am extremely excited to partner with Maggie and bring fashion shows to a new level of entertainment and excitement. My hope is that more designers will choose us to produce shows for them in a cost effective and easy “one stop shop” operation and that agencies will work together to offer consumers amazing productions that we will implement for them” says Payton Heron.
RUNWAY CEO Ocean Bates commented, “RUNWAY Magazine has always maintained its neutrality in working with all of the agencies and designers in Second Life, and we feel this is positive step forward. We are pleased to offer a dedicated location for fashion events with the facilities, staff and resources that may not otherwise be available to a designer or agency. For established agencies, we offer a second or expanded venue that they could utilize to provide a more custom environment for their clients.”
The first round of shows are planned for November starting with the RUNWAY Best of 2008 Couture Revue in conjunction with Frolic Mill’s MISS VIRTUAL WORLD Organization when all 20 finalists will join on the runway with 20 RUNWAY Models.
For additional information, contact:
RUNWAY Productions
Maggie Mahoney, CEO
Ocean Bates, CEO
Payton Heron, Creative Director
http://slurl.com/secondlife/Bryant%20Park/187/134/23
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About RUNWAY Magazine —
RUNWAY MAGAZINE SL offers an inside view to the fashion industry giving you the latest information, model rundowns, and much more.
About RUNWAY Productions —
RUNWAY Productions is a full service fashion production company offering clients unprecedented fashion show production, photo shoot coordination, model casting, and marketing services.