Second Style Magazine

Impressione Brings the Excitement of Milan’s Fashion Week to Second Life and Raises Awareness for Healthy Living with the “Weekend of Beauty”The WoB events begin on Friday, September 26th, 2008 and conclude on Sunday, September 28th, 2008. This 72-hour event runs concurrently with Milan Fashion Week and and to benefit a good cause, The National Eating Disorder Foundation. The event focuses on health and beauty in all shapes and sizes all over the world, as well as celebrating diversity in fashion, art, and music.

http://slurl.com/secondlife/NoLita%20New%20York/125/143/40/

“It is all too easy to become trapped into preconceived notions of beauty, which threatens to harm the self-image, and can even result in dangerous, destructive, and extreme behaviors.” says JennyH GossipGirl of Impressione who adds, “An important mission of the Impressione Weekend of Beauty is to promote a healthy lifestyle and raise awareness of at-risk behaviors — eating disorders in particular.”

In the spirit of Milan Fashion Week, there are two runway shows and a sim-wide treasure hunt. The first show, World Beauty will be on Saturday at 12 noon. World Beauty presents a look at what beauty means throughout different cultures all over the planet. Models will represent the people of this world in all their wonderful shapes, sizes, colors and clothing traditions.

http://slurl.com/secondlife/NoLita%20New%20York/125/143/40/

The second show, Natural Beauty, is a competition amongst the finalists in their second round. Impressione seeks to celebrate and showcase this diversity through the competition. The winner will receive over 25,000L in cash and other valuable prizes. Contestants will be judged by a celebrity panel for both their SL/RL styles and their personal statements of what Natural Beauty means to them. Natural Beauty will be on Sunday at 3pm.

WoB will include onsite vendors for purchasing the runway items featured in our World Beauty show, info/donation kiosks for NEDA, a variety of live and streamed music by SL djs and musicians, an art show, treasure hunt and plenty of places to wander and enjoy the view.

For information: http://ImpressioneGroup.com
or email Jenny@ImpressioneGroup.com

Visit the WoB of event site at http://WoB.ImpressioneGroup.com for the weekend’s full lineup.

Fashion show designers and on-site vendors include:

:69:
Adam n Eve
Akeyo Shoes
Alphamale
Aoharu
B & B Skins
Beauty Avatar
Cachet
Caroline’s Jewelry
DeLa for Crimson
Diva Skins
EarthStones Jewelry
Emery
Fluky
[insert cool name]
LeeZu Baxter Designs
LionSkins
Maitreya
Mashooka Designs
Minnu Model Skins and Hair
Princess for a Day
Sakurako Skin & Shape
Shapes by Kira
Shapes by Zada
WooT Fashions
{Zaara}

Builders: Stein Shilova, Ted Cornell
Vendors provided by: Stein Shilova
Video provided by: JfR Beaumont from DBC Radio/TV
Shoutcast provided by: Ganesha Xi of Project X
DJ booking and promotions provided by: Lexx Runo and Mlita Pennell of ScoutLounge (visit http://scoutlounge.net)
Additional contributions by: Cellside Unknown, Grace Loudon, LaTaea Rayna, Nate Ninetails, Shannon Yamabushi, Sugarr Delight, Sysperia Poppy, Tesa Jewell, Voshie Paine, Zoe Hartnell

http://slurl.com/secondlife/NoLita%20New%20York/125/143/40/

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About Impressione:

Impressione is a full service virtual worlds marketing agency, offering a complete range of services to develop your brand, both in-world and out. For more information please visit ImpressioneGroup.com