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	<title>Comments on: Measuring With Different Standards?</title>
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	<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html</link>
	<description>Clothes, and shoes, and hair, oh my!</description>
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		<title>By: Giorgio Armani in Sl: Virtual Brand Extension? &#171; Virtual Fashion Technology</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59125</link>
		<dc:creator>Giorgio Armani in Sl: Virtual Brand Extension? &#171; Virtual Fashion Technology</dc:creator>
		<pubDate>Sun, 28 Oct 2007 20:34:02 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59125</guid>
		<description>[...] Check out all the comments on Second Style Fashionista Blog entry by Grazia Horwitz titled,” Measuring With Different Standards?” posted October 17, [...]</description>
		<content:encoded><![CDATA[<p>[...] Check out all the comments on Second Style Fashionista Blog entry by Grazia Horwitz titled,” Measuring With Different Standards?” posted October 17, [...]</p>
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		<title>By: Cavalli for Hennes &#38; Mauritz&#8230; Did He Shop in SL First? at Second Style Fashionista</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59114</link>
		<dc:creator>Cavalli for Hennes &#38; Mauritz&#8230; Did He Shop in SL First? at Second Style Fashionista</dc:creator>
		<pubDate>Sun, 28 Oct 2007 06:57:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59114</guid>
		<description>[...] and it became an&#8230; i&#8217;ll do it later project. But when a reader posted a comment in the &#8220;Measuring With Different Standards&#8221; entry about SL clothes makers lacking designs skills, I made it a priority again. Because even if [...]</description>
		<content:encoded><![CDATA[<p>[...] and it became an&#8230; i&#8217;ll do it later project. But when a reader posted a comment in the &#8220;Measuring With Different Standards&#8221; entry about SL clothes makers lacking designs skills, I made it a priority again. Because even if [...]</p>
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		<title>By: Grazia Horwitz</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59102</link>
		<dc:creator>Grazia Horwitz</dc:creator>
		<pubDate>Fri, 26 Oct 2007 16:59:18 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59102</guid>
		<description>@ Miss B... I have to agree with you that these are designs you don&#039;t see too often in SL. The designs are so basic, that any beginner that sweats a weekend on the photoshop basics can squeeze this out. So most designers will not even bother to put things like this in their shops or dare asking L$ 300. Oh well... recently some people actually dare doing that....

As far as the proclaimed lack of design talent among the SL content creators, may I kindly draw your attention to the fact that at least the designers of House of Nyla, Prim &amp; Proper and Digit Darkes are succesful RL fashion designers as well as probably a bunch of other people that I don&#039;t know their RL background of. 

Texturing is not everything... but it is surely a big deal in SL. There are only so many possibilities to make a neckline or other clothing details in SL (and make it look good), so what really makes your clothes stand out as a designer is the quality of your textures, the detail and the shading.

De gustibus non disputandum est, if you feel you have a (more) useful addition to the blogosphere, be invited to create your own style blog and inspire the other SL residents with your taste and fashion ideas. That makes more sense than a random complaint to the bloggers out here that they don&#039;t. Oh and please don&#039;t delude yourself with the assumption that we dress like our avatars in RL :-)... for Pete&#039;s sake...this is a game... and Fashionably Dead clothes look aweful on my photoreal RL skin.

Coming soon though is a posting on the originality of quite a famous RL designer. Stay put.. It wil be fun</description>
		<content:encoded><![CDATA[<p>@ Miss B&#8230; I have to agree with you that these are designs you don&#8217;t see too often in SL. The designs are so basic, that any beginner that sweats a weekend on the photoshop basics can squeeze this out. So most designers will not even bother to put things like this in their shops or dare asking L$ 300. Oh well&#8230; recently some people actually dare doing that&#8230;.</p>
<p>As far as the proclaimed lack of design talent among the SL content creators, may I kindly draw your attention to the fact that at least the designers of House of Nyla, Prim &amp; Proper and Digit Darkes are succesful RL fashion designers as well as probably a bunch of other people that I don&#8217;t know their RL background of. </p>
<p>Texturing is not everything&#8230; but it is surely a big deal in SL. There are only so many possibilities to make a neckline or other clothing details in SL (and make it look good), so what really makes your clothes stand out as a designer is the quality of your textures, the detail and the shading.</p>
<p>De gustibus non disputandum est, if you feel you have a (more) useful addition to the blogosphere, be invited to create your own style blog and inspire the other SL residents with your taste and fashion ideas. That makes more sense than a random complaint to the bloggers out here that they don&#8217;t. Oh and please don&#8217;t delude yourself with the assumption that we dress like our avatars in RL <img src='http://blog.secondstyle.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> &#8230; for Pete&#8217;s sake&#8230;this is a game&#8230; and Fashionably Dead clothes look aweful on my photoreal RL skin.</p>
<p>Coming soon though is a posting on the originality of quite a famous RL designer. Stay put.. It wil be fun</p>
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		<title>By: Miss B</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59101</link>
		<dc:creator>Miss B</dc:creator>
		<pubDate>Fri, 26 Oct 2007 16:00:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59101</guid>
		<description>While I don&#039;t think that the texture quality of SL Armani clothing is the best, I think the designs are something you don&#039;t see too often in SL. Amongst regular SL clothing creators, they may have the graphic design skill to make pretty textures, but nobody has any real fashion design experience. Even the top clothing stores in Second Life have ugly, oddball designs that have no direction or particular fashion sense. I&#039;m sorry, but SL &quot;clothing designers&quot; really need to step up their game and really make good DESIGNS, not just good texture work. Or else don&#039;t call yourself a fashion designer! This is something that has bothered me a lot in Second Life, even if it is just a virtual game. Even the so called top virtual fashion bloggers have a quirky taste of style that I just don&#039;t understand. There isn&#039;t a single Second life fashion blog I have come across that makes any sense. You all look at the best texture work, but completely ignore and have no taste for the element known as design. I hope you people don&#039;t dress yourselves in RL like you do your avatars! ;-)</description>
		<content:encoded><![CDATA[<p>While I don&#8217;t think that the texture quality of SL Armani clothing is the best, I think the designs are something you don&#8217;t see too often in SL. Amongst regular SL clothing creators, they may have the graphic design skill to make pretty textures, but nobody has any real fashion design experience. Even the top clothing stores in Second Life have ugly, oddball designs that have no direction or particular fashion sense. I&#8217;m sorry, but SL &#8220;clothing designers&#8221; really need to step up their game and really make good DESIGNS, not just good texture work. Or else don&#8217;t call yourself a fashion designer! This is something that has bothered me a lot in Second Life, even if it is just a virtual game. Even the so called top virtual fashion bloggers have a quirky taste of style that I just don&#8217;t understand. There isn&#8217;t a single Second life fashion blog I have come across that makes any sense. You all look at the best texture work, but completely ignore and have no taste for the element known as design. I hope you people don&#8217;t dress yourselves in RL like you do your avatars! <img src='http://blog.secondstyle.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Grazia Horwitz</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59078</link>
		<dc:creator>Grazia Horwitz</dc:creator>
		<pubDate>Tue, 23 Oct 2007 14:35:13 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59078</guid>
		<description>Thanx Sioxi, however.. the avatar shape is not Armani&#039;s but Boot&#039;s No. 7 Cosmetics. The blue Armani dress as the work of a beginner is not even bad... it is just not what one would expect from a top RL designer to represent his firm in SL. As far as the evaluation group... I think you made a great decision there. To have a group of trusted people around you who will tell you unbiased their opinion about your products and the quality thereof can only help you to achieve the best possible quality of your clothes.</description>
		<content:encoded><![CDATA[<p>Thanx Sioxi, however.. the avatar shape is not Armani&#8217;s but Boot&#8217;s No. 7 Cosmetics. The blue Armani dress as the work of a beginner is not even bad&#8230; it is just not what one would expect from a top RL designer to represent his firm in SL. As far as the evaluation group&#8230; I think you made a great decision there. To have a group of trusted people around you who will tell you unbiased their opinion about your products and the quality thereof can only help you to achieve the best possible quality of your clothes.</p>
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		<title>By: Sioxie Legend</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59077</link>
		<dc:creator>Sioxie Legend</dc:creator>
		<pubDate>Tue, 23 Oct 2007 14:19:26 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59077</guid>
		<description>Seems to me that Armani didn&#039;t even buy or try any of the top tier clothing available in SL to contrast and compare to their output - otherwise they would have noticed the blurred edges and the midget like appearance of the avatar.  I agree with you Grazia - Armani probably paid an arm and a leg to create these items but the people they paid and the research involved was sub-par.  Too bad.  Hopefully they have read your blog and taken notes.  Maybe a sub-group of Fashion-con or something of the like would be to do evals?  I mean not everyone is good at critiquing and it would be a valuable service for incoming RL companies as well as established SL fashion designers.  Something to think about anyway.  I have an eval group now - I really got tired of missing little details and I believe that this should be something everyone who designs stuff (and is somewhat serious about it) should do.
Anyway - great article.  Keep em coming.</description>
		<content:encoded><![CDATA[<p>Seems to me that Armani didn&#8217;t even buy or try any of the top tier clothing available in SL to contrast and compare to their output &#8211; otherwise they would have noticed the blurred edges and the midget like appearance of the avatar.  I agree with you Grazia &#8211; Armani probably paid an arm and a leg to create these items but the people they paid and the research involved was sub-par.  Too bad.  Hopefully they have read your blog and taken notes.  Maybe a sub-group of Fashion-con or something of the like would be to do evals?  I mean not everyone is good at critiquing and it would be a valuable service for incoming RL companies as well as established SL fashion designers.  Something to think about anyway.  I have an eval group now &#8211; I really got tired of missing little details and I believe that this should be something everyone who designs stuff (and is somewhat serious about it) should do.<br />
Anyway &#8211; great article.  Keep em coming.</p>
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		<title>By: Armani in Second Life: Redux (Disaster!) &#171; Dusan Writer&#8217;s Metaverse</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59074</link>
		<dc:creator>Armani in Second Life: Redux (Disaster!) &#171; Dusan Writer&#8217;s Metaverse</dc:creator>
		<pubDate>Tue, 23 Oct 2007 03:04:16 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59074</guid>
		<description>[...] reviews with photos and more details given at New World Notes and Second Style Fashionista.       [...]</description>
		<content:encoded><![CDATA[<p>[...] reviews with photos and more details given at New World Notes and Second Style Fashionista.       [...]</p>
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		<title>By: Georgette Whitfield</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59022</link>
		<dc:creator>Georgette Whitfield</dc:creator>
		<pubDate>Fri, 19 Oct 2007 10:31:45 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59022</guid>
		<description>Tymmerie they were not my ideas!  It is a RL company that has made a sim around perfumes.  Search for Galleries Lafayette.  Sim is def worth a visit.</description>
		<content:encoded><![CDATA[<p>Tymmerie they were not my ideas!  It is a RL company that has made a sim around perfumes.  Search for Galleries Lafayette.  Sim is def worth a visit.</p>
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		<title>By: Tymmerie Thorne</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59019</link>
		<dc:creator>Tymmerie Thorne</dc:creator>
		<pubDate>Fri, 19 Oct 2007 03:05:14 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59019</guid>
		<description>OOPS! Wanted to add that single, non-dating Avs should be considered, too, in the example I described above! I didn&#039;t mean to leave them out! Romance applies to everyone! I did love Georgette&#039;s ideas above!</description>
		<content:encoded><![CDATA[<p>OOPS! Wanted to add that single, non-dating Avs should be considered, too, in the example I described above! I didn&#8217;t mean to leave them out! Romance applies to everyone! I did love Georgette&#8217;s ideas above!</p>
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		<title>By: Tymmerie Thorne</title>
		<link>http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html/comment-page-1#comment-59015</link>
		<dc:creator>Tymmerie Thorne</dc:creator>
		<pubDate>Thu, 18 Oct 2007 17:28:22 +0000</pubDate>
		<guid isPermaLink="false">http://blog.secondstyle.com/2007/10/measuring-with-different-standards.html#comment-59015</guid>
		<description>LOL! I didn&#039;t finish my thought before I posted my first comment - a perfume manufacturer should produce the fantasy behind the perfume. Since they can&#039;t reproduce the smell, they have to reproduce the brand experience the consumer hopes to have. For a very simplistic example, a perfume that was positioned in the real world as being a romantic fragrance should build a fantasy romance sim that would replicate the perceived romance of the perfume. It would need to be a destination for Avatars  and have romantic places for Avs to use (complete with romantic pose balls), maybe sell lovers&#039; gifts like flowers or jewelry and sell special hug and kiss animations. The sim could feature fantasy date settings. Maybe even let Avs in SLove &quot;carve&quot; their initials in a heart on a virtual tree for a small charge. They could sell specially designed kiss and hug animations. See? It wouldn’t be that hard for these companies if they just put a little thought behind it. (Or hired my soon-to-be-formed new firm GridKewl™ Consulting to help…LOL)

I am going to write more about this in my blog…eventually…but Ben &amp; Jerry’s got it wrong, too, with their sim. I couldn’t find an ice cream shop there!!! WTF? I wanted to sit and eat ice cream with friends…not get a factory tour.</description>
		<content:encoded><![CDATA[<p>LOL! I didn&#8217;t finish my thought before I posted my first comment &#8211; a perfume manufacturer should produce the fantasy behind the perfume. Since they can&#8217;t reproduce the smell, they have to reproduce the brand experience the consumer hopes to have. For a very simplistic example, a perfume that was positioned in the real world as being a romantic fragrance should build a fantasy romance sim that would replicate the perceived romance of the perfume. It would need to be a destination for Avatars  and have romantic places for Avs to use (complete with romantic pose balls), maybe sell lovers&#8217; gifts like flowers or jewelry and sell special hug and kiss animations. The sim could feature fantasy date settings. Maybe even let Avs in SLove &#8220;carve&#8221; their initials in a heart on a virtual tree for a small charge. They could sell specially designed kiss and hug animations. See? It wouldn’t be that hard for these companies if they just put a little thought behind it. (Or hired my soon-to-be-formed new firm GridKewl™ Consulting to help…LOL)</p>
<p>I am going to write more about this in my blog…eventually…but Ben &amp; Jerry’s got it wrong, too, with their sim. I couldn’t find an ice cream shop there!!! WTF? I wanted to sit and eat ice cream with friends…not get a factory tour.</p>
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