OK, before I start, let me say that I usually avoid ranting on the blog. If I find something I don’t like, I will either not blog it, or talk to the creator of the item and offer feed back one on one. But what to do if the creator is a mere contractor and the company is a RL organisation that came to SL?
Recently Armani has come to SL and although the build looks nice enough, the content in the vendors is absolutely way below the quality that you might expect from one of the RL top couturiers. The marketing staff at Armani obviously is clueless about the fashion standards in SL and has trusted blindly the company that brought them to SL. Armani in SL states that RL Armani has approved all content in the shop and when asked, a couple of weeks before opening, Armani’s RL press office stated they were working with top class content creators. But if you don’t know what really is possible apparelwise, then how are you going to judge the quality of content? When I met mr Armani in world and asked him his opinion on the content, he hesitated for a while and then said that unfortunately the creative process in SL is limited by the possibilities that applications like Photoshop and Lightwave have to offer. Hmm… he has a point… but judge for yourself whether those limits have met in this blue dress (300 L$!!…. at least the price isÂ Armani worthy). Just for the record, the hair in this photo is Armidi’s Ibiza in pearl, and the skin is Nylon Outfitters Poppy black.
Yesterday I got this mixed feeling of excitement and angst when a folder was dropped on me by No 7 cosmetics. No 7 is a well known UK cosmetics brand from Boots and the notecard that came with the folder talked about a preview of make up that would later this season be introduced in RL. So I thought… wow… this is a nice way of marketing your procducts. You whet the appetite of the fashionable people inÂ SL and then introduce it in RL. Cute idea. Until I actually tried on the skin, hair, shape and dress that were in the folder. And again I got struck with desillusion. I am not going to bother to enter into a detailed description. Let me suffice to say that the shape is err… not quite anatomically correct, the skin has weird shadings and the clothes… I do like the shiny hems actually. Too bad they bleed. Question remains,Â if you want to make people curious about your RL product… is this really the way to do it?Â Â Reading the name ofÂ the creator ofÂ some of the items in the folder I conclude that, again, an in world web developmentÂ company has been involved. One that I thought actually knows what they’re talking about. But guys…. how can you advise your clients to jump into this world full of eager and critical people with products like this?
The title of this post refers to something a friend was saying on this topic. I was reluctant to post about this, but she encouraged me to do it. Because it is about RL companies coming in world, taking advantage of their RL brand names. They really should be setting the standards on content creating… not taking the standards down. Yes, I agree I am measuring with different standards. Would this have been te work of just another resident trying content creating, I really would not have bothered to post about it. But this content coming from well known RL companies… honestly? I think it’s a bad development. SL as a marketing platform is not being taken seriously by those companies when they dare to come to SL and offer content from this quality. I can only hope that other organisations that consider coming to SL take the effort to get themselves aquainted with the possibilities before they put themselves to the mercy of an in world company to translate them to Second Life.