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Fashion house Mercury Couture had their grand opening this past week, and tonight they’ll be revealing two new outfits that weren’t *quite* finished in time for the opening party last week. You can check out Ibeza, (shown right below) and another brand new outfit tonight at the fashion show at MAD modeling agency, Kmadd Enterprise (222, 115, 24) (SLURL) at 7pm SLT. Mercury’s fashion aesthetic is taking inspiration from historical design styles and mixing it up with some new, now, street fashion styles. It’s an interesting take on clothing design.
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On the right is “Neo-Amelie” which has one of the best looking sculptie prim skirts I’ve seen in Second Life. But what I’ve really enjoyed about Mercury is the sense of playfulness they have about what they make. It’s not *quite* as tongue-in-cheek as the House of Lu, but they obviously are having a good time coming up with concepts and seeing where they go as they work to complete each outfit. On the right is the brand new Ibeza release which mixes up some bold summer colors with fishnet bustle.
Mercury also has some really fun runway fashion accessories including hair feathers, big hair styles/arrangements and some lovely pieces of jewelry, including the signature flying bird earrings in gold.
Mercury Couture can be found at Mischief 134, 168, 23 (SLURL)
Seen in world: Yes
Review copies: Yes
Friends list: No
A small note about Mercury: I’m here for the clothes, not to relive junior high. If you really must make a comment, at least make it something other than “OMGWTFBBQ!!! SCANDAL!!1!!1One” There are other blogs where you can have all of your drama princess fun if you must. Thanks.

Well, I didn’t go just because of all the fakeness about this group. All the self-glorifying that was going on has totally turned me off on this brand.
It’s one thing to have fun and make good clothing, but it’s quite another to be deceitful.
I know you didn’t want the scandal side of this, but you really can’t just simply overlook it.
Who cares who made the clothes? If it’s alts of existing designers or not I could not give a fig. The only question you need to ask is: is this stuff any good and worth spending my cash on? The answer is clearly, yes!
Oh and I know my last name is Whitfield, but I’m not a ‘Whitfield’ Whitfield. ;D
I wish could make it to the fashion show but it was 4am (my time) and I was falling from my computer chair. Maybe next fashion show…
I have to say I like what I have from Mercury. Particularly take a look at some of the hairs.
SSF has had some horrible moments in taste but this takes the fashion cake. The cuts are not flattering to the avatar. The color combinations are unforgivable. It is one thing to make a cheeky reference to the 80s or early 90s. It is another to just flood fill colors and call it a day. Technical issues aside (and there are far more of them than would be accepted anywhere else) MC lacks the originality PC found with its audience. I always saw PC as an inside joke between buyer and creator. The Lus are hell BINT on proving the point that the consuming public will lap up gaudy poorly constructed fashion because its fashion. And dont get BINT out of shape telling me the items are well constructed. I own enough of them after your hype that I know theyre not. Im sure more than one of the Lus ejects a deep bellylaugh when you bloggers wear their ridiculous concoctions. But what is Mercury Couture but a failed copy of that? Its a failure because it never understood the concept of PC. Its a failure because its quality falls even lower than that of PC. And I wish someone would just be honest about PCs quality. The seaming issues and texture repeats would never be accepted on outfits from any other designer. And Celebrity thats one of the best uses of sculpted prims youve seen in a skirt? Are you seriously that blind? Am I the only one who thinks both of those outfits are ridiculous and very poorly finished? Its not drama for the sake of drama. Its a lot of your readers trying to figure out why you chose to feature a group of people making designs that are so far below what we expect in quality that they should never have even registered on your radar.
Are you all on crack? I’ve seen stuff in the farest corners of trashy SL malls that have looked better than this! I think that even a newbie would pass this label over. I really don’t understand the appeal of the Mercury brand to all the fashion bloggers.
I don’t like Mercury much, but I realize that’s my personal taste, and doesn’t reflect poorly on people who DO like Mercury. You can’t break fashionable aesthetics down into cuts and colours and umbrella judgements, there’s a lot more going on, and everyone is entitled to make their own choices about what and what not to buy and wear, and have a right to be informed about what is available.
Celeb, I enjoy their fun clothes, too. If that means I don’t have taste, so be it. I don’t decide what to wear based on what others like, I decide based on what I like.
Well, their clothes are fine. Nothing big, nothing stellar…
It’s their ethics to which I have a major problem.
Ugh… I’m so sick of that word, “ethics”…
Can we not have a court of public opinion, please?
If I recall correctly, the court of public opinion has spoken quite a bit about this…and Mercury and yourself are seemingly guilty. Your ‘apology’ was a result of it.
personally I think a lot of the outfits reviewed on this website are not quite as good as all the hype they get..I know everyone is entitled to their own opinion, but there are so many fabulous designers that you could be reviewing rather than the ones you choose to write about. I’m not just talking about texture or prim quality, the design asthetics in general of the outfits you review, well, a lot of them just seem really tacky and tasteless when it comes to fashion or style. but then again, there aren’t really many designers in second life that have an actual fashion sense so i can’t really blame you.
I can’t tell from just photos if I like MC, but with all this brouhaha, I’m going to check out things in-world and form an opinion for myself.
Personally, unless the items are designed by Hitler, I really don’t care if so-and-so is an alt of so-and-so. What really should be on trial is the quality and value of the items on sale.