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NY Times Magazine covers Second Life branding
By Celebrity Trollop | October 2, 2006
The New York Times Magazine (free registration required; see also BugMeNot) covers the strange, wonderful world of Second Life branding and marketing by profiling Moopf Murray’s roller skates. It’s a rather brief article (about 750 words or so) and the most interesting bit is this passage near the end of the article:
Reuben Steiger, C.E.O. of a virtual-world-focused marketing firm called Millions of Us (which has worked with Toyota, among others), points out that for real-world brands the critical question is how to avoid tension with the “indigenous culture” of Second Life entrepreneurs. Just because clothing, for example, is a popular in-world spending category doesn’t mean that avatars are clamoring for real-world logos.
True, but most of the real life logo wear that’s available in Second Life are unauthorized copied versions of those logos/garments. It’d be interesting to see if that holds true as more RL clothing becomes available in world.
Topics: Business of Fashion, External Resources |
interesting article. i tend to agree… well from american apparel anyway, not sure how good it’s doing or not, but most people i’ve talked to inworld would rather buy something from an SL creator… but would be cool to know how they are doing.
i think on super uber EXPENSIVE items, like say a REAL rolls royce or a John Galliano replica of something most SL residents could NOT buy for 35,000 REAL dollars… it might work, hehe, to be able to have “what you can’t have in RL”… of course this depends upon what of our RL’s we also want in SL… so… who knows???? only time will tell i guess ;)
love the new look BTW… nice job. and… can’t wait to push submit to see how a comment looks! yay!
Posted by: caLLie cLine on October 2nd, 2006 at 11:12 am