Second Style Magazine

Update [CS]: Miller Copeland from In the Grid left us a comment saying her had just published a profile of Shai Delacroix on his site. I excerpted an interesting comment she makes about SL marketing and future projects she would like to work on. It’s an interesting corollary to the conversation that was sparked from my Reebok review this past weekend.

ITG: And what’s next for you? In which direction does the catalog next expand, and what kinds of other events or projects will you be working on?

SD: I think I’ll grow this season’s line into a winter collection. Also I’ll be working on my skills in building tiny prims, so I can offer more accessories for the ladies and gents out there. I also would love to do an advertising or marketing project for the content providers in SL in the future. I’d love to use my marketing skills in the virtual world, and enrich the consumer experience much better. This is a noteworthy time to get into ambient advertising, as the advertising world has been checking into online avenues for major brands, such as Reebok and Adidas.

ITG: And what exactly do you mean by ambient? How can such a thing be translated into SL easily?

SD: Ambient advertising, I think, although I’m not an expert, is to get your brand to be top-of-mind, in avenues that are bigger than ads. Non-traditional advertising, which can be found everywhere now. You don’t need billboard space, nor a big-budgeted TV ad to reach into your consumers’ minds. Plus it’s revolutionary in terms of [MMO environments] in general; now that content [creation] is in their hands, they can bring anything on the table.

You can read the entire article at the In the Grid blog. Miller is looking for other designers to profile, and has contact information at the beginning of the article.

Remember what I said last week about dresses clearly being where Shai Delacroix turns to have fun? Well, once again she has released a flirty dress that is pretty and downright…well…fun. From her forum post (gotta love the headline):

Shai Girl Swings Out with 2 Sundresses

A couple of sweetness rolled into two fluid dresses are in store now at the Casa del Shai.

Check out the Boracay Sundress, with a beaded halter neck that ties in the back, in a great Morrocan inspired fabric. Best worn with leather thongs or barefoot at the beach. I have also included the Earthy Bangle to complete the look.

I really like the bold use of color–warm reds and golds–and the geometric pattern of this dress. The halter bodice has a deep-cut V and the back is nice and exposed. This just screams vacation. It’s begging to be pulled off for a nude sunbath, and then cleverly replaced for a candlelit dinner.

Shai has definitely had an excellent start as a new designer. I walked around Lalique Square where one of her stores is located and it is a hip fashionista’s dream. Some stores are still being built. There are excellent established brands like artilleri, Reel Movement, caLLie cLine, Canimal, and ShinyThings; as well as some newcomers like Case del Shai and [Shine]. If you haven’t made a trip out to Lalique Square, you’re missing out on some awesome one-stop shopping.

View this dress and more at Casa del Shai in Lalique
View forum post

Seen in world: No
Review copy: No
Friends list: No